Goran Babarogic Product UX Designer

Entrepreneurial

7+ years in UX

Tech background

Business-impact oriented product designer and builder

Your vision deserves to be thoughtfully crafted

Short Introduction

Hi I’m Joe and I solve real (validated) complex problems for real people and deliver simple, effective and engaging solutions with an impact.

I pride myself in being a polymath, a Da Vinci of sorts that craves to understand multiple topics in depth - that’s my way of procrastinating, learning about something new (or old). Luckily, this comes in handy when designing or creating products or services. It also means I’m fascinated by the whole product lifecycle

Top values

🫀 Health (physical, emotional and mental)

🧘 Mindfulness and good emotional state - pillar for satisfying, productive and happy life (for me)
🧠 Peak performance, growth, constant improvement, deep understanding
🆓 Freedom (to explore, experiment, create, fail), transparency and authenticity
❓ Asking WHY and questioning things

Some interests

🛠️ Building, tinkering, AI, automating, rapid prototyping, data and what they reveal,...

🧠 Human brain, psychology, neuroscience, emotions, flow, efficiency, happiness,...

💊 Human body, health, optimisation, biohacking, cyborgs,...

🤖 Wearables, the technology of future, blockchain, renewables,...
🎥 Storytelling, video editing, motion graphics, photography, marketing,...

🧗🤸‍♂️🏄 Physical activity: Bouldering, climbing, acrobatics, surfing, free diving, dancing, and other movements

⛰️🏕️🌊 Exploration: Hiking, nature, traveling, Couch surfing, camping, survival, van life, cultures, languages, ancestral life,...

Projects

Most recent clients

Product Builder for Live entertainment startup

Researched, designed and built multiple MVPs, and worked closely with marketing to improve current product for increased conversion.

Product Builder for Live entertainment startup

Researched, designed and built multiple MVPs, and worked closely with marketing to improve current product for increased conversion.

Product Builder for Live entertainment startup

Researched, designed and built multiple MVPs, and worked closely with marketing to improve current product for increased conversion.

Senior UX designer for an AI startup

UX design for a B2B (Enterprise) Start-up, working on onboarding and self-service enablement for a technical product, and validating option to go mid-market.

Senior UX designer for an AI startup

UX design for a B2B (Enterprise) Start-up, working on onboarding and self-service enablement for a technical product, and validating option to go mid-market.

Senior UX designer for an AI startup

UX design for a B2B (Enterprise) Start-up, working on onboarding and self-service enablement for a technical product, and validating option to go mid-market.

Case studies

New products for a Business security hub

Led discovery and launch of 4 new services, conducted user research to discover user needs, created and analysed metrics, designing complex views for data, facilitating and preparing design-thinking workshops, automating and streamlining processes for more efficiency, and promoting an experimental approach to hypothesis validation.

Savings

$2.5 mil saved

Full-scale discoveries

4

New products for a Business security hub

Led discovery and launch of 4 new services, conducted user research to discover user needs, created and analysed metrics, designing complex views for data, facilitating and preparing design-thinking workshops, automating and streamlining processes for more efficiency, and promoting an experimental approach to hypothesis validation.

Savings

$2.5 mil saved

Full-scale discoveries

4

New products for a Business security hub

Led discovery and launch of 4 new services, conducted user research to discover user needs, created and analysed metrics, designing complex views for data, facilitating and preparing design-thinking workshops, automating and streamlining processes for more efficiency, and promoting an experimental approach to hypothesis validation.

Savings

$2.5 mil saved

Full-scale discoveries

4

Simplified traveler experience for a Hospitality SaaS

Designed new features or improved conversions for the whole Traveler (Customer) journey with creative ways of performing research. Helped B2B with workshop design and facilitation and idea bouncing.

Adoption

407%

Achieved

Accessibility


Simplified traveler experience for a Hospitality SaaS

Designed new features or improved conversions for the whole Traveler (Customer) journey with creative ways of performing research. Helped B2B with workshop design and facilitation and idea bouncing.

Adoption

407%

Achieved

Accessibility

Simplified traveler experience for a Hospitality SaaS

Designed new features or improved conversions for the whole Traveler (Customer) journey with creative ways of performing research. Helped B2B with workshop design and facilitation and idea bouncing.

Adoption

407%

Achieved

Accessibility


Idea validation marketplace on a blockchain

Crowdholding’s mission was to facilitate and catalyze communication between businesses and the public, leading to a more balanced and rewarding society.

Time per session

310%

Engagement

3x

Idea validation marketplace on a blockchain

Crowdholding’s mission was to facilitate and catalyze communication between businesses and the public, leading to a more balanced and rewarding society.

Time per session

310%

Engagement

3x

Idea validation marketplace on a blockchain

Crowdholding’s mission was to facilitate and catalyze communication between businesses and the public, leading to a more balanced and rewarding society.

Time per session

310%

Engagement

3x

Skills

Skills

AKA some buzzwords for SEO and HR software

AKA some buzzwords for SEO and HR software

Discovery

Discovery

Continuous Discovery

UX Design

UX Research

User Testing

Usability Testing

Consulting

Workshops

Design Sprint

Growth

Growth

Experimentation

Analytics

Data analysis

Jupyter notebooks

Hypothesis evaluation

A/B testing

Fake-door tests

Rapid prototyping / low-code building

Rapid prototyping / low-code building

Figma

Framer

Webflow

Wix Studio

FlutterFlow

No-code/ Low-code

Make.com

Zapier

+ More

+ More

+ More

Product

Product

Competitor analysis

Market research

Problem definition

Product strategy

Product Ops

Team alignment and remote work

Team alignment and remote work

Design Sprints

Workshops

Facilitation

Design Systems

Product Ops

Remote and async work processes

Mentoring

Mentoring

Mentoring

Pushing pixels

Pushing pixels

UX Design

Information Architecture

UI Design

Product Design

Design Systems

Tech background

Tech background

Mobile development

HTML/CSS

Javascript

Python

Kotlin

Ethical Hacking

SQL

Experience

Experience

7+ years

7+ years

Freelance II.

Freelance II.

Freelance II.

Product Builder for tickadoo

Product Builder for tickadoo

Discovery, UX, Product Management, experimentation / growth, leading the team, Product Ops (async processes), automation and building products and features with no/low-code.

Discovery, UX, Product Management, experimentation / growth, leading the team, Product Ops (async processes), automation and building products and features with no/low-code.

Sep 2023 - Nov 2024

Sep 2023 - Nov 2024

Senior UX designer for Rossum.AI

Senior UX designer for Rossum.AI

Discovery, UX, Product Management, experimentation / growth, leading the team, Product Ops (async processes), automation and building products and features with no/low-code.

Discovery, UX, Product Management, experimentation / growth, leading the team, Product Ops (async processes), automation and building products and features with no/low-code.

Apr 2023 - January 2024

Apr 2023 - January 2024

Senior UX designer

Senior UX designer

Senior UX designer

Gen (formerly Avast / Norton Lifelock)

Gen (formerly Avast / Norton Lifelock)

May 2020 - Nov 2022

May 2020 - Nov 2022

Product designer

Product designer

Product designer

Mews

Mews

Jul 2019 - Mar 2020

Jul 2019 - Mar 2020

UX Designer / Product Owner

UX Designer / Product Owner

Blockchain Startup

Blockchain Startup

Dec 2017 - Jun 2019

Dec 2017 - Jun 2019

Freelance I.

Freelance I.

Multiple mobile apps

Multiple mobile apps

Jun 2016 - Jun 2019

Jun 2016 - Jun 2019